Write what guests need to know first
Imagine a guest looking for accommodation with a particular feature, a restaurant in a specific location or a transfer for their trip. If your offering cannot be clearly read on the website, even a person has a poor starting point.
Check the basics: business name, location, services and contact method. Then add details that help guests decide. These might be service conditions, a description of the property or information about who the offer suits. Include only what is true for your business.
Website access is different from a recommendation
A search engine needs to access a page before it can process its content. Google's technical requirements describe the foundation: accessible content, an appropriate server response and the possibility of indexing.
OAI-SearchBot is used for ChatGPT search. OpenAI distinguishes it from GPTBot, which relates to model training. These are separate settings, and allowing access does not guarantee that an answer will name your business.
Content needs to help after the click too
Do not write a page simply to include the acronym AI. Answer real questions about your offer. A useful photograph and description, a clear price when you publish one, and straightforward contact details help a guest who has already arrived.
If a detail is uncertain or changes frequently, first decide how it will be checked and updated. An inaccurate detail stays inaccurate even in an attractive design.
What AI visibility work means
At NADIGRA, we connect this topic with SEO, content and technical implementation. SEO and AI visibility reviews start at €450. The review scope and further work are agreed for the particular website.
We can discuss what needs improving. We cannot promise that a platform will recommend your business in response to a particular question. Separate a concrete website improvement from a promise about someone else's answer.
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